North of England Cardiovascular Network. NHS
North of England Cardiovascular Network brought together a broad spectrum of NHS services including PCTs clinicians, managers, tertiary care and ambulance services to improve the quality of care for North East patients.
A new brand was required for this virtual organisation which would unify its partners to be seen as cooperative and creating additional value to the public. The new brand needed to be user friendly, easily recognisable, distinct from any of its partner organisations yet still complementary when used as co-branding.
We engaged Ambient Creative to assist us with the creation of a new logo and corporate identity for the network. Ambient assisted us during the scoping phase for the project and brought innovative ideas and a wealth of experience to enable us to identify the type of key message we wished to portray. The final logo was agreed and Ambient were able to advise on the manner in which our associated literature could incorporate the logo for maximum impact.
This has been a highly successful undertaking for us and firmly established the brand for the network. The development of the brand continues to be underpinned by the professional and knowledgable service that Ambient Creative provide which comes at a very reasonable cost in our opinion. I would highly recommend Ambient Creative based on our projects to date and will be continuing to use their services for our ongoing needs.