Ambient created...Brand Identity, Brand Management, Exhibition Banners, Marketing Literature Rebrand, Promotional Literature, Stock Photography

Dolphin Centre Gym: GET RESULTS

Building on our One Life health branding work for Darlington Borough Council, Ambient Creative were asked to rebrand the Dolphin Centre Gym and it’s Get Results service to create a modern, contemporary visual style. The purple and silver great palette we produced was extended to the internal colour scheme and bespoke signage.



DC-GYm-W1DC-GYm-3mailersDC-GYm-corridor DC-GYm-W2DC-GYm-W3

DC-GYm-formsperry-photos01perry-photos02Gym photographs by Geoff Perry

In 2013, the Dolphin Centre gym underwent a major refurbishment. To support the new look gym, a complete rebrand exercise was carried out to ensure that customers and potential customers associated the gym as being modern and designed to support customers in getting the results they wanted from going to the gym. A full range of literature and resources were designed including sales material, general leaflets, interaction postcards, wall graphics to give a few examples. The project had an extremely tight turn around and therefore it was critical that the designer was able to respond creatively within tight timescales.

We are delighted with the brand design provided by Ambient Creative which has undoubtable supported the Dolphin Centre re-establishing the gym as a top class, modern gym facility within Darlington and the North East.

Lisa Soderman
Business Development Manager, Leisure & Cultural Services
The Dolphin Centre, Darlington Borough Council